The Top CRM Trends to Watch in 2023 – Customer relationship management (CRM) technology has come a long way in the past few years. With advancements in artificial intelligence (AI), machine learning, and cloud computing, businesses are now able to collect, analyze, and leverage data in ways that were once impossible. In this article, we will … Read more
The ROI of CRM: How to Measure Success – Customer Relationship Management (CRM) is a strategy that businesses use to manage interactions with their customers, with the goal of improving customer satisfaction and driving growth. While CRM can provide many benefits, businesses often struggle to measure the return on investment (ROI) of their CRM initiatives. In … Read more
CRM in the Age of Social Media: How to Use Data to Connect with Customers – As social media platforms continue to dominate the way people communicate and share information, businesses are recognizing the importance of leveraging these channels to connect with customers. Customer Relationship Management (CRM) is a powerful tool that can help organizations effectively … Read more